![]() ![]() As a whole, this name carries a simple yet rich connotation of “the sparkling amber”, communicating a glorious and beautiful brand image of a premium German beer to Chinese consumers. Schofferhofer Grapefruit is the unique combination of sparkling smooth Schofferhofer unfiltered hefeweizen beer with natural grapefruit flavored drink. It is also a symbol of fortune and status, giving the beer a premium sense. 星 means “star” and “sparkling”, while 琥 suggests “amber”, associating with the color and packaging of beer brand. Its elegant, refreshing, and vibrant taste. ![]() After three rounds of creation and linguistic check, the name 星琥 was selected from more than 30 candidates. Often regarded as the champagne among wheat beers, Schfferhofer was the first wheat beer brewed outside of Bavaria. Please enter a ZIP code or address to start your search to find Schofferhofer Beer near you. Labbrand, the leading China-originated global brand consultancy, worked closely with Schöfferhofer to create the new Chinese brand name. Schfferhofer grapefruit is the unique combination of sparkling smooth Schfferhofer unfiltered Hefeweizen beer with natural grapefruit flavored drink. In order to establish strong development in the Chinese market, Schöfferhofer commissioned Labbrand to create a new Chinese brand name that could convey the unique identity and values of the brand. However, it faced issue of brand recognition due to a similar name 雪夫 of its competitor Schaumhof. Schöfferhofer entered China with its initial Chinese name 雪芙豪夫, which was a direct transliteration of its original brand name. As the first wheat beer brewed outside of Bavaria, Schöfferhofer has proved to be one of the most successful German wheat beer brands, which include numerous award-winning and innovative variations in flavor. Bekijk de bieren van Schofferhofer Weizenbier GmbH nu online bij Burg Bieren. Schöfferhofer is a sub-brand of Radeberger Group, the largest brewery group in Germany. SHANGHAI, 22 JANUARY 2017 - Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 with strong brand differentiation in China. ![]()
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